Engineering the Future of Ad Tech
We help businesses solve complex technical challenges in online advertising — from infrastructure to real-time bidding and beyond.
We help businesses solve complex technical challenges in online advertising — from infrastructure to real-time bidding and beyond.
In digital advertising, success takes more than tools — it requires smart strategy and deep expertise. We help businesses tackle the challenges of building and scaling ad tech, from optimizing infrastructure to improving performance and integrating with key platforms.
Our consulting services are designed to meet clients where they are — from early-stage startups defining their product roadmap to established companies tackling scaling or modernization initiatives. We help define technical strategy, design system architecture, and identify the right tools and partners for your needs. Our experience spans everything from real-time bidding systems to audience segmentation, attribution modeling, and beyond.
Need senior technical leadership without committing to a full-time CTO? We offer fractional CTO services that bring seasoned guidance to your organization at a fraction of the cost. We embed with your team to provide hands-on leadership, shape product direction, and ensure technical execution aligns with business goals. Whether you need someone to guide a technical pivot, lead a critical build-out, or support fundraising with strong tech narratives, we're here to help.
With over 15 years of hands-on experience in online advertising technology, we’ve helped both global enterprises and fast-moving startups build the systems behind successful digital advertising. From low-latency bidding platforms to scalable data infrastructure, we specialize in solving complex technical problems that drive real business results.
The team is led by Louis-Philippe Gauthier, former Head of Engineering at Samsung Ads, who brings deep industry knowledge and a passion for building high-performance systems. Under his leadership, we combine strategic thinking with practical engineering to deliver solutions that are scalable, resilient, and tailored to each client’s needs. We don’t just build ad tech — we build the technology that moves it forward.